Marketing

Program Overview:
The Marketing specialization in our MMS program is crafted to develop strategic thinkers who can create, communicate, and deliver value in competitive global markets. With an emphasis on digital transformation and consumer-centric approaches, students explore evolving marketing paradigms that integrate data analytics, social media, and AI-driven marketing technologies. The curriculum is updated regularly to reflect emerging trends such as influencer marketing, experiential branding, and sustainable marketing practices.

What You Will Learn:
Students gain deep insights into market research, brand management, digital marketing strategies, customer relationship management (CRM), and integrated marketing communications. Emphasis is placed on using big data and AI tools for predictive analysis and campaign optimization. You will master crafting effective marketing plans, understanding consumer psychology, and leveraging omnichannel strategies to build brand loyalty and drive sales growth.

Facilities & Exposure:
Our marketing students have access to digital marketing labs equipped with industry-standard tools such as Google Analytics, SEMrush, and HubSpot. Regular workshops with marketing professionals, live client projects, and simulation exercises offer hands-on learning. The college also hosts guest lectures by global marketing experts and organizes field visits to advertising agencies and digital media firms, ensuring practical exposure to real-world challenges.

Career Prospects:
Graduates can pursue roles such as Brand Manager, Digital Marketing Specialist, Market Research Analyst, Social Media Manager, Product Manager, and Customer Insights Analyst. With the rise of e-commerce and digital platforms, opportunities also extend to content marketing, influencer marketing, and marketing analytics in sectors like FMCG, technology, retail, and consulting.